This weekend, a determined team of trekkers will cover 106km over five days in the unforgiving environment of the Sahara Desert.
Led by Geoff Major, founder of fundraising adventure initiative Involve, the group hopes to collectively raise more than £25,000 for a host of charities.
And backing the challenge is Rushfirth Creative, of Batley.
The firm has offered its services for free to the group, providing promotional materials for the group and a sponsorship flag, which the trekkers will take with them this weekend.
Rushfirth provide all the design and branding for Involve and Geoff Major, displayed the flag at the Buy Yorkshire conference in April.
Trekker Simon Rogers praised the firm for their hard work.
“Without the behind-the-scenes support from the company the profile of our adventure would be much lower,” he said.