Fundraising in store to help Children in Need

CHARITY DRIVE: Staff at the DFS store in Birstall.
CHARITY DRIVE: Staff at the DFS store in Birstall.

DFS Birstall is kicking off another summer of fundraising to support BBC Children in Need after helping raise an astonishing £750,421 in 2016.

The DFS store is just one of hundreds that have been supporting BBC Children in Need as a corporate partner over the last four years, raising almost £3 million to date.

This summer, the team at Birstall Shopping Park store will be undertaking lots of fundraising activities and continuing its ‘Give Me Five’ promotion – all in a bid to help disadvantaged children and young people in Birstall and beyond.

The ‘Give Me Five’ campaign encourages customers to enter a competition for £5 when they order with DFS, the proceeds of which go to BBC Children in Need.

In return, customers are entered into a monthly prize draw to win their order for free.

Over the fundraising period, store colleagues have in the past; gone the distance by undertaking gruelling sponsored cycles, trekked the Three Peaks with a sofa on their back and even battled freezing British waters on rafts.

Paul Wilson, Birstall store manager, said: “Helping to support BBC Children in Need is a cause that resonates with all our employees and it’s great to know that the money we continue to raise makes a huge difference to the lives of the children right here in Birstall.”

In the last year, DFS has also helped renovate two local community groups; the Young Women’s Housing Project in Sheffield and Home Start in Walsall. Both groups were given a new lease of life thanks to DFS design experts, team members and a number of other interiors experts providing everything from plastering and painting to furniture and accessories.