Poundland will open a new store in a Dewsbury retail park on Saturday.
And the first 100 customers to visit the new branch of the budget shop at Ravensthorpe Shopping Park will get a free £5 voucher to spend inside.
To mark the opening, there will also be in-store entertainment.
Poundland’s Retail Director Martin Dawson said: “We are delighted to bring our unique proposition to Dewsbury.
“Poundland offers amazing value on top branded products to over seven million customers every week for just £1 and we look forward to opening our doors.”
Since opening its first store 26 years ago, Poundland now has more than 900 stores nationwide.
It stocks household products, confectionary, healthy and beauty goods and seasonal bargains.