The Shire Bed Company has agreed a two-year sponsorship deal with Leeds Rhinos for the coming Rugby League season.
The family-owned company, which is already a major sponsor of Yorkshire County Cricket Club, has become an official partner of Leeds Rhinos, cementing its partnership at Headingley Carnegie Stadium.
The deal coincides with the “pleasure in business and business in pleasure” theme of the year’s forthcoming 20th anniversary celebrations for the company, and the Leeds Rhinos brand, which also celebrates its 20th birthday in 2017.
Fara Butt, marketing director at The Shire Bed Company, said: “As keen supporters of the local community we are very proud to be a partner of Leeds Rhinos. Our passion for Yorkshire makes this an excellent match for us.
“Team Shire are looking forward to the season ahead and cheering on team Rhinos.”
Leeds Rhinos commercial director Rob Oates, said: “We are delighted that Shire Bed’s has agreed to become an official partner of the club.
“It is an established, reputable Yorkshire brand that shares the same values as ourselves and joins our elite band of existing commercial partners.”
Established in 1997, The Shire Bed Company is a family-run business with roots firmly based in Dewsbury where it produces high quality beds, mattresses and divan bases.