West Yorkshire Fire and Rescue Service (WYFRS) has launched its ‘Cherished’ winter safety campaign.
The campaign, which ran for the first time last year, was prompted by an increase in fire-related deaths involving older people across West Yorkshire.
The WYFRS is hoping every community across the county will join them in cherishing older people this winter.
It has already released a new video, rolled out on the service’s Facebook and Twitter sites, calling on people to ‘pledge’ to check in on three older people such as relatives, neighbours and friends this winter.
The drive comes after the latest accidental fire statistics which found:
l Each year firefighters have attended over 200 accidental fires in homes of older people
l This equates to around a fifth of all accidental fires in the home each year
l The top causes of accidental fires in older people’s homes are – cooking, smoking and electrical
l Smoking related fires are by far the biggest killer of older people in the home
l Around three quarters of older people who have had a fire in the home lived alone
Area manager for fire safety Chris Kirby said: “The Cherished Campaign is all about giving support to those who need it the most at this time of year.
“Many people over the age of 65 are very active and healthy.
“However, as more people are getting to this time of their lives, many will benefit from some support and so we are encouraging you to speak with or visit elderly relatives, friends and neighbours.
“We would hope that your support can be offered through a friendly visit and a chat with a cuppa and while you spend a little time with those you choose to visit.”