Batley Bulldogs have today announced a ‘substantial’ two-year sponsorship deal with local firm Fox’s Biscuits.
Part of the deal will see Batley’s Mount Pleasant ground be renamed Fox’s Biscuits Stadium as the town’s biggest employer and only professional sports team join forces.
Fox’s operational support manager Tom Phillips said: “Most of our employers live and have been brought up in Batley and we want to get more involved with the community.
“We see a partnership with the Bulldogs as a great way to get involved in the community and we hope this is the start of a partnership which will last for many years to come.
“Sponsoring the ground is a win win situation as it supports the club and gets the Fox’s name out there, especially as the Bulldogs are likely to be appearing on Sky TV next season.”
Bulldogs chief executive Paul Harrison added: “Having the largest company in Batley back on board is very exciting.
“Fox’s Biscuits have helped us, as a club, to be able to get back out into the community which we have not been able to do in recent times.
“From initial contact with Fox’s before the Castleford Challenge Cup tie, we have built up our partnership and sponsoring the stadium was the next step.”
Bulldogs fans can now look forward to the Boxing Day Challenge match against Dewsbury Rams at the newly named Fox’s Biscuits Stadium.
For more on this story, see Thursday’s Batley News.